Franchise Tour Exhibition opens in Al-Baha with over 20 brands

The Franchise Tour Exhibition opened today in Al-Baha, organized by the Small and Medium Enterprises General Authority (Monsha'at) in partnership with the Al-Baha Chamber of Commerce and in cooperation with several government and financial entities. The event was attended by Acting Deputy Governor for Development Affairs Rajab Al-Zahrani, Chairman of the Al-Baha Chamber of Commerce Mashi bin Mohammed Al-Omari, and Chairman of the National Franchise Committee at the Federation of Saudi Chambers Khaled Al-Ghamdi.

The first day featured a series of specialized workshops, beginning with a session on the legal aspects of franchising, followed by a workshop titled "How to Become a Certified Franchise Grantor," and another on financial services offered by the Social Development Bank to the franchise sector.

The program also included a panel discussion on the role of franchising in supporting the local economy, highlighting key investment opportunities and services provided by government entities. Additional workshops addressed strategies for brand marketing and methodologies for preparing operational manuals for franchise brands.

Badr Al-Qadhi, spokesperson for Monsha'at, stated that the Franchise Tour in Al-Baha aims to raise awareness about the concept of franchising, its regulations, and executive bylaws, while connecting entrepreneurs, investors, and businesses with relevant entities to support expansion and investment opportunities, contributing to the growth of the franchise sector and its share in the gross domestic product.

He added that the tour features an exhibition with participation from more than 20 franchise brands, as well as financial and enabling entities, panel discussions, specialized workshops, and advisory sessions led by experts. This allows visitors to explore investment opportunities and learn about the legal, operational, and marketing aspects of franchising, as well as benefit from supporting programs and services.

Al-Qadhi noted that the tour serves as a platform bringing together investors and entrepreneurs with franchise brands, supporting and financial entities, helping to build investment partnerships, assess available opportunities, and benefit from specialized consultations and empowerment and financing programs, thereby fostering the growth of small and medium enterprises and supporting expansion through the franchise model.