21 firms to participate in ‘ANUGA 2021’ under ‘Made in Saudi Arabia’ program

21 firms to participate in ‘ANUGA 2021’ under ‘Made in Saudi Arabia’ program
21 firms to participate in ‘ANUGA 2021’ under ‘Made in Saudi Arabia’ program

The "Made in Saudi Arabia" program will participate in ANUGA 2021 Exhibition to be in Cologne; Germany from Oct. 9-13 with the presence of 21 Saudi companies from the food sector.

The program's participation comes as part of its role in marketing national products locally; regionally and globally, and in directing the purchasing power towards local products and services, leading to raising the private sector's contribution to GDP to 65% and the percentage of non-oil exports to about 50% of non-oil GDP by 2030.

Secretary-General of Saudi Export Development Authority (Saudi Exports); Faisal Bin Saad Al-Baddah said that Saudi exports from the food sector; witnessed an increase of 9% in the first half of 2021, compared to the same period in 2020, amounting to SR7.4bn.

It is worth mentioning that "Made in Saudi Arabia" program; launched by the Saudi Exports with the aim of increasing domestic consumption; and market share of local goods and services and increasing Saudi non-oil exports in priority export markets.

This is in addition to contributing to enhancing the attractiveness of the Saudi industrial sector for local and foreign investment. 

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