Makkah Chamber hosts workshop on AI and digital transformation in business

The Makkah Chamber of Commerce held a workshop titled "The Impact of Artificial Intelligence and Digitalization on Business Excellence," aiming to raise awareness of the importance of digital transformation and the adoption of AI technologies to enhance the business environment, efficiency, and innovation.

The workshop addressed the rapid changes in the business sector driven by the ongoing development of digital and AI technologies, highlighting the new opportunities these advancements offer for reinventing business models, improving operational processes, and raising the quality of services and products.

Additionally, the workshop explored how digitalization enables organizations to adapt to market changes, contributing to increased productivity and higher levels of institutional excellence.

The event also discussed the role of AI applications in data analysis, task automation, and service development, as well as anticipating customer needs, thereby strengthening organizations’ ability to respond quickly to changes and seize new opportunities.

The importance of developing human capabilities

The workshop emphasized that digital transformation should be accompanied by the development of human capabilities and increased technical awareness among employees, alongside the adoption of institutional practices that ensure the effective and responsible use of modern technologies, turning them into added value that supports growth and sustainability.

This workshop is part of the Makkah Chamber’s ongoing efforts to support the business community, enhance organizational readiness for the digital economy, and empower entrepreneurs and business owners to learn about and benefit from the latest technological trends in developing their enterprises.