Franchise Tour kicks off in Al-Baha with over 20 brands participating

Under the patronage of Prince Dr. Hussam bin Saud bin Abdulaziz, Governor of Al-Baha Region, the Franchise Tour begins today, Monday. The event is organized by the Al-Baha Chamber of Commerce in partnership with the Small and Medium Enterprises General Authority (Monsha'at), and will run for two days at the Prince Hussam Conference and Exhibition Center.

The tour features participation from more than 20 franchise brands, as well as several financial and enabling institutions, most notably the Small and Medium Enterprises Bank and the Social Development Bank. The event is expected to attract a large number of entrepreneurs, investors, and those interested in the franchise sector.

Mashy bin Mohammed Al-Omari, Chairman of the Al-Baha Chamber of Commerce, said that the Governor's patronage of the tour reflects his commitment to supporting the private sector, developing the investment environment, and encouraging entrepreneurship in the region. He noted that the partnership with Monsha'at offers investors and entrepreneurs an opportunity to learn about franchise models, build strategic partnerships, and explore promising opportunities that contribute to the growth of small and medium enterprises and support the region's economic development.

The tour aims to promote a culture of franchising, introduce the franchise system and its executive regulations, and connect investors and businesses with relevant entities. It also highlights the services and programs supporting the sector, and raises awareness of legal, operational, and marketing aspects, all of which help encourage the expansion of franchise projects.

The program includes a panel discussion titled "The Role of Franchising in Supporting the Local Economy, Key Investment Opportunities, and Government Services," featuring a group of experts. In addition, there will be nine specialized workshops covering vital topics such as investment opportunity evaluation, expansion strategies, building operational manuals, the role of supply chains, and sharing inspiring success stories.