Monsha'at initiative draws over 12,600 participants in H1 2026

The 'Business Weeks' initiative, organized by the Small and Medium Enterprises General Authority (Monsha'at), attracted more than 12,697 beneficiaries in the first half of this year. The initiative saw the participation of 240 entities from the public, private, and non-profit sectors, including 73 exhibitors. It featured 31 main sessions and 218 entrepreneurial meetings, reflecting the initiative’s broad scope and its role in linking entrepreneurs and SME owners with regulators, enablers, services, and investment opportunities in promising sectors.

These results highlight the growing impact of sector-specific initiatives in bringing together service and program providers with beneficiaries under one ecosystem, enhancing access to enablers and opportunities tailored to each sector’s needs.

'Business Weeks' stands out as one of Monsha'at’s flagship initiatives, uniting government, private, and non-profit organizations with entrepreneurs and SME owners. Each week focuses on a specific sector, allowing participants to explore investment opportunities, services, and build partnerships.

The initiative offers an integrated platform of panel discussions, entrepreneurial meetings, workshops, consultations, and mentoring. It also hosts decision-makers and senior officials in direct dialogues with entrepreneurs and SME owners to introduce investment opportunities, listen to their challenges, and work with relevant entities to address them. This collaborative approach enables beneficiaries to discover investment prospects, services, programs, and supportive solutions in targeted sectors.

Participating organizations have the opportunity to showcase their services and initiatives, engage directly with target audiences, interact with entrepreneurs and SME owners, and build partnerships. Activities are held at SME support centers in Riyadh, Jeddah, Alkhobar, and Madinah, as well as through virtual events.

In the first half of 2026, 'Business Weeks' focused on four main sectors: sports, innovation, finance, and social entrepreneurship. The initiative highlighted investment opportunities in these sectors, along with financing solutions, credit guarantees, modern technologies, digital transformation, and business models with social impact, in partnership with relevant public, private, and non-profit entities.

The 'Business Weeks' activities will continue in the second half of the year. The 'Real Estate and Contracting Week' held in July saw participation from over 40 public and private sector entities and benefited more than 3,000 participants. Upcoming weeks will focus on education, law, health, industry, artificial intelligence, and exports, further expanding coverage of promising sectors and connecting entrepreneurs and SME owners with investment opportunities, services, and enabling entities.

Results from the first half of the year confirm the initiative’s ongoing success in establishing a model that brings together enablers, entrepreneurs, and SME owners within a unified ecosystem. This approach enhances access to services and programs, expands partnership opportunities, and supports the growth and sustainability of SMEs, in line with the goals of Saudi Vision 2030.