Apple, the world’s most valuable brand

Apple topped the world’s most valuable brands list, according to Interbrand.
Apple topped the world’s most valuable brands list, according to Interbrand.

Corporatebranding can be a factor in its success, especially as it influences consumerpurchasing decisions. Interbrand has released its 2019 annual report, whichranks companies in terms of brand value.

Thereport showed many surprises: Facebook is out of the top 10 most valuablebrands in the world, and Toyota's brand value is more valuable than Mercedes.

Thecompany's evaluation was based on three factors: how positive the brand imageis all over the world, what value the brand itself adds to the company, andwhat plans are in place to develop the brand in the future.

The"total financial return of the brand on the company's investors or economicprofit" was then calculated, along with the brand's ability to create consumerloyalty, thereby ensuring sustainable demand and profitability in the future.

Technologycompanies such as Apple, Google, and Amazon were at the top of the list, whileother brands such as Spotify and Harley-Davidson were less favored byconsumers.

  • Facebook out the world's top ten most valuable brands.

Facebook'sbrand value has fallen from the 10th place last year to the 14ththis year, while Nike is in the 16th place.

Applecame first with $234.2mn, while Google came second with $167.7mn, followed byAmazon with $125mn.

  • Samsung ranks sixth in the worldwith $61 million.

Microsoftcame fourth with $108.8mn, Coca-Cola with $63.4mn, and Samsung with $61mn.

Toyotacame in seventh with $56.2mn, then Mercedes with $50.8mn, McDonald's in ninthwith $44.53mn, and Disney in 10th with $44.3mn.

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